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latest articles

Jul. 6th Focus groups: to test or not to test? Or is it what to test?

Focus groups can always help one from making an embarrassment mistake, but perhaps in our industry we have exaggerated the notion of how much to test with readers before launching a new concept.

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design audit

is it? really? Is your publication or web site as good as it could be? The Garcia Media design audit can help answer this very important question. We analyze your publication or web site thoroughly, paying special attention to how it looks, how it reads and how it keeps the readers’ attention. Then we deliver a complete report, with specific ideas on how to improve and gain more readers.