Sorry, Mario, I like you a lot. I have had 17 coronas tonight and can spot many obvious errors in your above post, you make me feel sober.
Posted by on 02/15 at 10:00 AM
Blog
Feb. 12th “Busy” is good
The Wall Street Journal has returned to its traditional six column format, as opposed to the five column architecture that we put into place with the introduction of the 2007 redesign. Obviously, I am getting my share of emails, phone calls and comments about it.
I am not surprised, and I don’t think, contrary to popular belief, that this is a direct result of the new Rupert Murdoch/News Corp leadership. In fact, during our various redesign workshops in 2006, the issue of architecture was quite prominent in discussions, with many of the news editors defending the six column format and its advantages.
I now look at these front pages, and they fit the bill for 2008. The more we expose our print products to users of online editions, the more we can expect them to look for “busy”, somewhat contested front pages. The front page is the home page, and, thus, the more the merrier. Gone is the five story broadsheet front page. Say hello to pages that convey in 10 seconds that “this is a newspaper packed with information”. One does not do that with wide columns that play soft violins on the page.
The new WSJ, six column front page is more like staccato all the way, complete with trumpets and trombones.
I like it, I think it has energy, vibrancy and a sense of urgency. For a print product, a win win situation.
Posted by Dr. Mario R. Garcia
Crikey, typo city…
Posted by on 02/17 at 5:17 AM
Hola Don Mario.
Luego de leer sus reflexiones me queda una duda: ¿qué está ocurriendo con los estudios preliminares, las técnicas de investigación previa -como los focus group- que se supone deben arrojar resultados científicamente comprobables y donde se determina de buena manera por donde debe ir el diseño - por ejemplo sí los lectores quieren cuatro columnas en vez de seis en la primera página de su periódico-?.
Aquí en Venezuela tuvimos un caso similar con la gente del diario El Nacional que al rediseñarse adoptaron el formato tabloide. Poco tiempo después de adaptado el nuevo formato decidieron volver al tradicional standar, puesto que todos los días recibían quejas de los lectores y las ventas, así como los lectores tradicionales estaban bajando alarmantemente.
¿No estamos investigando fechacientemente a nuestros lectores y nuestros periódicos y los resultados son que hay que invertir los procesos de rediseño?¿qué ha ocurrido?
Saludos,
Alexis
Posted by on 04/10 at 4:19 PM
I fully agree with Dr Garcia. These days the print should look more busy to attract readers to it’s home page i.e. A1 front.
The business paper (The Financial Express) I designed use on an average six stories on the front (This excludes story briefs in column1). This we started way back in 1999.
Mr Murdoch has better understanding of today’s newspaper readers and he will relaunch WSJ into a complete newspaper which will give tough competition to the NYT.
If you create a newspaper with an editorial mix of WSJ+NYT that will be the newspaper of the future for the US readers.
A business newspaper should have all the topical, world news; including politics and leisure. After all news is abusiness.
Posted by on 06/09 at 10:28 AM
hi
If you create a newspaper with an editorial mix of WSJ+NYT that will be the newspaper of the future for the US readers.
homepage: http://www.orguleri.com
Posted by on 06/23 at 5:56 AM
hi
If you create a newspaper with an editorial mix of WSJ+NYT that will be the newspaper of the future for the US readers.
homepage: http://www.sirincafe.com
Posted by on 06/23 at 6:01 AM
I dont know if this is true but it was well written
all in one forum
Posted by on 06/29 at 4:07 PM
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Dr. Mario R. Garcia
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